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Certificate-Social-Media-Workplace-Online-Course

Certificate In Social Media in the Workplace Online Course

$249.00 $199.00

Implement ways to move forward with technology without letting it interfere with productivity at work.

SKU: IWTC16 029SMWCBL CFS Category:

Product Description

Social Media in the Workplace

People love to stay connected, so it’s no wonder that social media sites continue to grow in popularity. However, with social media sites going mobile and are open 24 hours a day, people can often forget where to draw the line, especially at work. Companies should examine how this media is affecting them and how they can implement ways to move forward with technology without letting it interfere with productivity.

To effectively learn how to use social media in the workplace, an employee must learn the basic building blocks of social media and the different ways they interact and perform. Once we understand that social media is about communication, we can establish guidelines that allow employees feel free to network while staying focused at work.  Our Social Media in the Workplace Online Course will help you get there.

By the end of the Certificate In Social Media in the Workplace Online Course, you will be able to:

  • Learn the meaning of social media
  • Learn different ways social media is used and altered
  • Build and maintain a socila media policy
  • Keeping your social media secure
  • Establishing rules for the social media the company posts
  • Discover the benefits and pitfalls of using social media

Course Fast Facts

  1. Easy to follow and understand
  2. Only 6 to 8 hours of study is required
  3. 12 months access to course
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Download printer friendly course content
  7. Certificate (IAOTS Accredited)

Entry Requirements

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Duration and Delivery Method

Duration
Study at your own pace

Delivery Method
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Course Units and Structure

Module One – Getting Started

Module Two – Who is Social Media?

  • Online communities
  • User created content
  • Information sharing
  • Communication tools

Module Three – Defining your Social Media Policy (Part 1)

  • It should be a living document
  • Choosing an information officer
  • What can and cannot be shared
  • Legal and ethic specifications

Module Four – Defining your Social Media Policy (Part 2)

  • New hire orientation
  • Let common sense guide you
  • Nothing offensive
  • Rules on soliciting and personal posts

Module Five – Creating a Living Document

  • What is a living document?
  • How often is it revised?
  • Who will be in charge?
  • Change management

Module Six – Keeping an Eye on Security

  • Password rules
  • Needs constant monitoring
  • Keeping information confidential
  • Protecting intellectual property

Module Seven – Rules to Follow when Positing (Part 1)

  • Always show respect
  • Stop and think before you post
  • Always be honest
  • Never discredit or talk ill of competitors

Module Eight – Rules to Follow when Posting (Part 2)

  • Be transparent
  • Act like you would in real life
  • Grammar and spelling still counts
  • Never post when you are angry

Module Nine – Benefits of Social Media

  • From audience to author
  • Builds customer loyalty
  • Speed and flexibility in communication
  • Two way communications

Module Ten – The Pitfalls of Social Media

  • Bullying
  • Group think
  • Trolling
  • Remember, it is out there forever

Module Eleven – Listen to Your Customers

  • They provide great feedback
  • It makes them happy
  • Improves your brand
  • Improves product development

Module Twelve – Wrapping Up

Words from the Wise

  • KARIE WILLYERD AND JEANNE C. MEISTER – More companies are discovering that an uber-connected workplace is not just about implementing a new set of tools – it is also about embracing a cultural shift to create an open environment where employees are encourage to share, innovatw, and collaborate virtually.
  • CHRIS BROGAN – The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
  • ALIZA SHERMAN – To utilise social media tools effectively and properly, you must absolutely generate spontaneous communications in direct response to what others are saying or to what is happening in that moment. Be yourself. Be conversational. Be engaged.
  • MATT GOULART – Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.

Recognition and Accreditation

This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Course Delivered by

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Additional Information

Delivery Method

Online

Qualification

Short Course

Course Category

Marketing

Study Type

International, Domestic

Training Provider

Courses For Success